top of page
Side profiles of 2 Roman statues facing each other_
28% of the population is visually impaired.
If you're not using alt text, you're excluding them. It's time to change that.


You’re familiar with diversity, equality and inclusion. You’ve probably heard of the inclusion revolution. 

You may be disabled yourself. Your campaigns show different types of people. But do they cater for them? 


Digital has a powerful role in driving change.  We all need to do our bit. 


The top social media platforms have inbuilt alt text functions, making them readily accessible for people using screen-readers. Yet uptake is very low. That's why we’ve launched #AccessAlt - challenging ourselves and our digital industry peers to get started on their inclusion journey right now.


Alt text isn’t everything. But it’s a great place to start.

Image to the far left depicting 3 statues, with a red banner across their bottom half. The words ”Don’t censor yourself.” appear on the red banner in white text.
Image to the right shows 2 statues showcased, one crouched down and the other facing the other way. A blue banner is across their bottom, with the words that read ”Don’t censor yourself.”
A girl with a shadow across her face, with a yellow strip across her eyes reading, don't cut off 28% of your viewers.


Commit to using alt text as an agency, brand or media professional in campaigns and we’ll provide practical support to get you started, resources to show your commitment and more ways to get involved. Sign up for more info.

A man with a blue banner across his eyes, with the words Don’t cut off 28% of your viewers in white text. A white banner across his neck reads #AccessAlt

Thank you for your Pledge!


#AccessAlt is an industry initiative run by Puzzle, in partnership with The Content Marketing Association, Sightsavers, and the Valuable 500. 


Puzzle is an award-winning, independent digital engagement agency using data to solve our partners’ challenges. We’ve kick-started this campaign to make inclusion best practice in our industry. As part of our commitment, we’ve implemented alt text across our own and our partners’ social channels, and are tackling the accessibility of our website in 2023.

Puzzle logo in black text on a white background

Content Marketing


The Content Marketing Association is a global industry association for marketing, publishing, advertising and social agencies. Their aim is to promote content marketing as an effective tool.



Sightsavers is an international development organisation whose vision is of a world where no one is blind from avoidable causes, and where people with disabilities can participate equally in society.


The Valuable 500

The Valuable 500 are a global collective of 500 CEOs and their companies innovating together for disability inclusion.

The statistic ‘28% of the global population are visually impaired’ comes from The World Health Organisation (WHO)

A woman with a red banner across her eyes, with the words “Don’t censor yourself” in white text.
bottom of page