WELCOME TO #ACCESSALT
You’re familiar with diversity, equality and inclusion. You’ve probably heard of the inclusion revolution.
You may be disabled yourself. Your campaigns show different types of people. But do they cater for them?
Digital has a powerful role in driving change. We all need to do our bit.
The top social media platforms have inbuilt alt text functions, making them readily accessible for people using screen-readers. Yet uptake is very low. That's why we’ve launched #AccessAlt - challenging ourselves and our digital industry peers to get started on their inclusion journey right now.
Alt text isn’t everything. But it’s a great place to start.
COMMIT TO DO YOUR BIT.
Commit to using alt text as an agency, brand or media professional in campaigns and we’ll provide practical support to get you started, resources to show your commitment and more ways to get involved. Sign up for more info.
YOU'RE IN GOOD COMPANY.
#AccessAlt is an industry initiative run by Puzzle, in partnership with The Content Marketing Association and the Valuable 500.
Puzzle is an award-winning, independent digital engagement agency using data to solve our partners’ challenges. We’ve kick-started this campaign to make inclusion best practice in our industry. As part of our commitment, we’ve implemented alt text across our own and our partners’ social channels, and are tackling the accessibility of our website in 2023.
The Content Marketing Association is a global industry association for marketing, publishing, advertising and social agencies. Their aim is to promote content marketing as an effective tool.
The Valuable 500 are a global collective of 500 CEOs and their companies innovating together for disability inclusion.
The Valuable 500
The statistic ‘28% of the global population are visually impaired’ comes from The World Health Organisation (WHO)